July 2025
Web Design & Developement
Wina
1.
Expertise that enables a high conversion rate
As a UX/UI Designer and expert Framer Developer, I was initially brought in as a consultant before quickly taking the lead on the design. My main role was development in Framer, from visual creation to technical implementation, including animated interactions and navigation optimization. This project presented a real challenge, particularly due to the implementation of complex CMS elements (events, blog posts, and member management).
2.
A design centered on the user experience
I worked on designing a clear, modern, and intuitive interface, adapted to the user's preferred display mode (Dark/Light). The goal was to highlight the mission of WINA – Women in Afrofood, while offering smooth and accessible navigation. Every graphic choice was carefully considered to reinforce the visual identity and reflect the network's values.
3.
Engaging visual interactions
The design isn't just about aesthetics: I've integrated animations and micro-interactions to make the experience more dynamic and engaging. These details enhance the user experience by guiding navigation and adding dynamism to the site. This also increases engagement and improves the bounce rate.
Conclusion
My main role was development using Framer, from the visual mockup to the technical implementation. I optimized the navigation and page architecture to ensure smooth and responsive performance across all devices. Using Framer allowed us to combine speed of execution with high technical quality. One of the major challenges of the project was the implementation of complex CMS. I configured dynamic systems for managing events, blog posts, and member profiles, allowing the WINA team to easily update its content. This custom development ensures a scalable platform adapted to future needs.
